Social Action – sbjct - How One Millennial is Changing the Headlines BY PHOEBE DE CROISSET

Jordan Hewson has remained very much out of the public eye despite her famous family – her parents are Bono, the philanthropist and lead singer of U2, and her mother is Ali Hewson, the activist and founder of the ethical fashion line, EDUN. I admit I don’t know what to expect when she walks on set for our shoot at a sun-drenched photo studio in the Brooklyn Navy Yard. Clad in black jeans, a T-shirt and a leather jacket, she looks every bit the Brooklyn tech start-up CEO: relaxed, stylish, and most importantly, ultra-cool. I almost mistake her for part of our photo crew. “It is so lovely to meet you!” she exclaims, and a whisper of that Irish lilt lingers in the air. She is beautiful; porcelain skin that almost glows, big blue unblinking eyes, and an aura of youth and energy and passion that is irresistible. We sit down so I can get the full story on Speakable, Jordan’s new company.